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NEW Laundry Detergent

NEW Laundry Detergent

$18.00
$18.00
Sale Sold out
Shipping calculated at checkout.

Product is 2.25 lb

Our newly reformulated powder laundry detergent delivers powerful cleaning in a smaller, more concentrated bag. By replacing slow-dissolving soap with a coconut-derived cleansing agent, this formula dissolves quickly and cleans more effectively. The result is a high-performance, concentrated laundry detergent that requires less product per load and comes in a significantly smaller package. A 2.25 lb bag now washes up to 40 loads, compared to our previous 5 lb bag. This also reduces shipping weight while maintaining the cleaning power our customers expect. Made with simple, purposeful ingredients like sodium carbonate, sodium citrate, sodium bicarbonate, and coconut-derived SLSa, this detergent works to lift dirt, soften water, and eliminate odors for fresh, clean laundry that is gentle on skin and fabrics. Designed for those who appreciate effective, straightforward laundry care with thoughtfully selected ingredients.

Ingredients

Sodium Carbonate – Boosts cleaning power by raising water pH and helping break down dirt and oils while also softening water for better detergent performance.

Sodium Citrate – Binds to minerals found in hard water, preventing them from interfering with the cleaning process and helping detergents work more effectively.

SLSa (Sodium Lauryl Sulfoacetate) – A gentle coconut-derived cleansing agent that creates effective cleaning action and helps lift soils from fabric. This is the same cleanser used in our shampoo bars.

Sodium Bicarbonate – Naturally deodorizes fabrics and supports overall cleaning by neutralizing odors and helping maintain a balanced wash environment.

Suggested Use

Add detergent directly to the washing machine drum before adding laundry.

  • Standard Load: 1 tablespoon
  • Large or Heavily Soiled Load: 2 tablespoons

Suitable for both standard and high-efficiency (HE) washing machines.

Use cool or warm water for best dissolution and cleaning performance.

*We do not recommend putting the detergent in the detergent dispenser as the powder can get gummed up in there due to moisture.

Scent Description

  • Naked: unscented
  • Lavender Eucalyptus: essential oils of lavender & eucalyptus
  • Protect: essential oils lemon, eucalyptus, rosemary, clove, and cinnamon
  • Fresh & Clean: a light, fresh scent with notes of clean citrus and florals
  • Crisp Linen: a scent reminiscent of clean cotton blowing in the breeze
  • Rose Gold: a warm blend of rose, amber, and soft vanilla

Benefits

  • Concentrated Formula – 40 large loads per bag (up to 80 small loads per bag)
  • Improved Dissolving Performance – Reformulated without slow-dissolving soap
  • Coconut-Derived Cleanser – Effective, gentle cleansing using SLSa
  • Hard Water Friendly – Sodium citrate helps prevent mineral interference
  • Odor Neutralizing – Baking soda supports freshness
  • Gentle on Skin & Fabrics – Simple ingredient formula without unnecessary additives
  • Lower Shipping Weight – Smaller bag compared to previous formula
  • Simple & Thoughtful Formula – Laundry powder made with simple, safer ingredients; available unscented or scented with essential oils or phthalate-free fragrances
  • No Phthalates, Dyes, or SLS
  • Works in HE & Standard Washers
  • Better for Skin & the Planet
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